Kerala Tourism Received Gold at PATA
Kerala Tourism obtained the prestigious Pacific Asia Travel Association
(PATA) Gold Awards for its marketing campaign - the ‘Visit Kerala’ television
commercial and the Kerala Tourism e-newsletter. The awards were received by Mr.
U.V. Jose, Director, Kerala Tourism at the Indonesia Convention Centre during
the annual PATA Travel Mart.
“Kerala Tourism campaigns have always attracted international attention and
admiration. The latest batch of PATA awards will once again turn the spotlight
on the diverse attractions our state offers: from beaches, to heritage,
wildlife and wellness,” said Mr. A.C. Moideen, Minister for Tourism, Kerala.
The PATA awards this year attracted 212 entries from 71 organisations
worldwide. “The two PATA gold awards are further testimony to the effective and
interest-evoking marketing strategies the state enjoys. They are also an
endorsement both of our unique brand and products as well as the backroom
engagement efforts that go into promoting them,” said Dr. Venu V., Principal
Secretary, Kerala Tourism.
The ‘Visit Kerala’ commercials, aimed at domestic tourists, were
conceptualised and scripted by Stark Communications, Kerala Tourism’s creative
and brand management agency. The Kerala Tourism e-newsletter is designed by
Invis Multimedia, the IT consultant of Kerala Tourism.
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